<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/0b7b1c13-1946-4f12-9178-df4dcac3f15d/c5582d7e-5312-4bde-a759-3a084433aedc/Screenshot_2024-01-28_at_10.16_1.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/0b7b1c13-1946-4f12-9178-df4dcac3f15d/c5582d7e-5312-4bde-a759-3a084433aedc/Screenshot_2024-01-28_at_10.16_1.png" width="40px" /> My Prequel’s journey started in 2019 from ****first funded product market fit. It was a three-screen app, coded in the fly, powered team's ambitions grew.
In 4 years i learned how implement design features and scalable architectures with all hell of intricate details, yet featuring a simple and intuitive UI
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🤔 I don’t really understand the alert 💬 that poops up after selecting a photo.
Analyzing data, I found that the Live Photo feature is used by only 1% of users.
For other 99%, this alert may complicates the flow and metrics
Keep the feature visible for live photo users, but less intrusive for others
<aside> 🏆 That’s was easy, but first and very impactful.
💡 Key takeaways: The feature boosted metrics without impacting Live Photo users.
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🤔 Based on regular data research, revealed that users frequently closed editor, multiple times in one session
Export quantity Retention
👤 Fun Editor
❝ I use Prequel to edit photos because my favorite band posts with similar filters ❞
👤 Instagram user
❝ I love retro media aesthetics ❞
🤔 It seems users dislike Editor, but they close so frequently… So, they did it for some job.
1 I build all edit scenarios 💬
2 Then i conduct Brainstorming 💬, Interviews 💬, and Market research 💬
to gather insights.
3 Most interesting insides, that may increase export media quantity
"Want to go back a step" is the initial idea for all scenarios.
The "X" button is the optimal bottle neck to separate different scenarios. Also confirms the closing, avoiding the addition of new screens.
For simplicity, let's use a native component with AB-testing.
